Email marketing is a cost-effective way to nurture lasting relationships with your audience.
Envoy offers expert and flexible help to take the guesswork and hard work out of your email marketing.
Eight good reasons to invest in email marketing
Email builds relationships
Users have a higher emotional engagement with email newsletters than with websites or social media. A carefully planned email strategy will nurture and strengthen relationships.
People prefer email
72% of people prefer to receive promotional content through email, whereas only 17% prefer social media.
Email enables you to be creative and distinctive
A well-designed and well-written email can convey your personality directly and effectively. And you choose how and when you wish to communicate with your audience.
Email maintains your profile
Email marketing sends timely messages to interested people, enticing them back to your website, rather than relying on them to find you. Emails have a longer life than do postings on social media.
You own your email list
Growing your email list is an investment which will yield long-term benefits; unlike a social media following, which is vunerable to algorithm and policy changes by platform providers.
Email can be tailored
Using techniques such as dynamic content and segmentation, it is possible to send relevant and timely emails to subscribers to suit their particular interests.
Email has a wide reach
There are 3 times more email accounts than the combined total for Twitter and Facebook. Anybody who is online has an active email address.
Email is very cost-effective
Email marketing provides the highest return on investment of any form of marketing. Email delivers on average a return on investment (ROI) of £21.48 for every £1 spent.
Eight revealing statistics about e-marketing
You are 6 times more likely to get a click-through from an email campaign than you are from a tweet.
There are 3 times more email accounts than there are Twitter and Facebook accounts combined.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
McKinsey & Company
72% of people prefer to receive promotional content through email, compared with 17% who prefer social media.
A message is 5 times more likely to be seen in an email than via Facebook.
When asked which medium consumers would like to receive updates through, 90% preferred an email newsletter, while only 10% chose Facebook.
Nielsen Norman Group
90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
Email marketing delivers the highest return on investment (ROI) with an average ROI of £21.48 for every £1 spent.
Email Marketing. Easy to do. Hard to do well.
There are many tools available that make it easy to throw together an email and send it out at very little cost, but doing it that way is a missed opportunity and runs the risk of damaging your relationship with your valuable list of subscribers.
Often, a lack of time or limited in-house resources means that optimising emails, link-checking, A/B testing and subsequent analytics do not happen. In a busy working day, when there are so many demands on your time, simply getting the email sent out is an achievement.
However, each time you send an email ‘blast’ without reflecting and learning, you are weakening your relationship with your subscribers. Every email is a great opportunity to develop a good relationship with your audience and to prove once again that what you have to say is relevant to their lives.
Your email list should be considered less as a tool than an asset. For someone to subscribe to your list is a compliment to you; and every time they open one of your emails it is an even bigger compliment. Don’t abuse their faith but develop it. For you, a list of subscribers is a fantastic resource; it is simply foolish to neglect or misuse it.
Release the potential of your email list with Envoy
Envoy offers a range of expertise which will be tailored to your specific requirements. Madeleine is happy to set up an email marketing system that you can run yourself or to provide a fully managed email marketing service. She also offers consultancy and temporary support in particularly busy periods or when in-house capacity is reduced. Envoy can work with your current email service provider (ESP) or can set you up with another one.
Six ways that Envoy can help you
improve your email marketing
Choose from Envoy’s bespoke email marketing services
Building your email list • Setting up and customising the subscription process • Sign-up forms and buttons for websites, Facebook, Twitter and tablets • Fully customised confirmation pages • Confirmation and welcome emails • Engagement emails • Importing/migrating data
Generating email copy • Creating regular email newsletters from raw copy • Email design • Adapting designs for effective use in emails • Email template design • Adapting email for mobile • Animated and interactive emails • RSS-generated emails (e.g. from blog entries)
A/B testing • Email delivery • List segmentation and personalisation • Email automation • Integrating email with social media • Campaign review and analysis • Landing pages: forms, surveys, quizes and competitions
Work with Madeleine at Envoy
on your email marketing:
- to receive personal one-to-one attention whenever you need it
- to benefit from more than 18 years professional experience and up-to-the-minute knowledge of developments in this field
- to get transparent costings throughout the project
- to grow and nurture a subscriber list that will be a long-term asset