Eight good reasons to invest in email marketing
Eight revealing statistics about e-marketing
You are 6 times more likely to get a click-through from an email campaign than you are from a tweet.
There are 3 times more email accounts than there are Twitter and Facebook accounts combined.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
McKinsey & Company
72% of people prefer to receive promotional content through email, compared with 17% who prefer social media.
A message is 5 times more likely to be seen in an email than via Facebook.
When asked which medium consumers would like to receive updates through, 90% preferred an email newsletter, while only 10% chose Facebook.
Nielsen Norman Group
90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
Email marketing delivers the highest return on investment (ROI) with an average ROI of £21.48 for every £1 spent.
Email Marketing. Easy to do. Hard to do well.
There are many tools available that make it easy to throw together an email and send it out at very little cost, but doing it that way is a missed opportunity and runs the risk of damaging your relationship with your valuable list of subscribers.
Often, a lack of time or limited in-house resources means that optimising emails, link-checking, A/B testing and subsequent analytics do not happen. In a busy working day, when there are so many demands on your time, simply getting the email sent out is an achievement.
However, each time you send an email ‘blast’ without reflecting and learning, you are weakening your relationship with your subscribers. Every email is a great opportunity to develop a good relationship with your audience and to prove once again that what you have to say is relevant to their lives.
Your email list should be considered less as a tool than an asset. For someone to subscribe to your list is a compliment to you; and every time they open one of your emails it is an even bigger compliment. Don’t abuse their faith but develop it. For you, a list of subscribers is a fantastic resource; it is simply foolish to neglect or misuse it.
Envoy can help you grow your email list and make the most of this asset.
Release the potential of your email list with Envoy
Envoy is run by Madeleine Parkyn who has been working with commercial and not-for-profit clients since 1998. Most of her work comes from client referrals. MORE
Envoy offers a range of expertise which will be tailored to your specific requirements. Madeleine is happy to set up an email marketing system that you can run yourself or provide a fully managed email marketing service. She also offers consultancy and temporary support in particularly busy periods or when in-house capacity is reduced. Envoy can work with your current email service provider (ESP) or can set you up with another one.
Six ways that Envoy can help you improve your email marketing
Choose from Envoy’s
bespoke email marketing services
Email marketing has evolved into a robust stabe... It's been around for a while which meams we people are a different stages - we understand that. You can choose what ever you need .... We can help with all or any of the following, depending on your requirements:
A few of Envoy’s clients since 1998
Work with Madeleine at Envoy
on your email marketing:
- to access a bespoke service that listens to you and understands your audience
- to tap into more than 15 years experience and up-to-the-minute knowledge of current developments (best practice)
- to receive personnal one-to-one attention at all times
- to grow and nurture a subscriber list that will be a long-term asset
- to release the potential your email subscriber list